YG Entertainment and American cosmetics brand Kiehl’s are coming together for the ‘Meet Mr. Bones‘ project.
Kiehl’s official website details that the original “Mr. Bones”: “is the actual human skeleton used by founding family member, Aaron Morse during consultations to educate patrons on various ailments and how Kiehl’s remedies would address them. Today, “Mr. Bones” represents Kiehl’s pharmacy heritage, commitment to customer service, education and science.”
The ‘Meet Mr. Bones’ project brings together 13 iconic artists and celebrities, including Alicia Keys, Zach Galifianakis, and Kenny Scharf, as well as members of the YG Family, to design and build their own “Mr. Bones”. The customized skeletons will go on display at Kiehl’s New York metro area stores from June 2nd to July 14th.
A total of $200,000 will be donated on behalf of the participants by Kiehl’s to organizations supporting HIV/AIDS research, environmental issues, and children’s causes worldwide.
Kiehl’s brand manager for Korea commented, “I think this ‘Meet Mr. Bones’ project is more meaningful than the average donation campaign as it will have artists donating their talents so that everyone can have fun participating in a good cause. Through this project, we hope to keep children’s dreams alive by giving a small sum to a rehabilitation hospital.”
The “Mr. Bones” created by Big Bang‘s Daesung, Sean, and actress Yoo In Na will be on display from July 29th to mid-August at Kiehl’s stores nationwide in South Korea as well as in Kiehl’s boutique in Samchungdong.