Does that music video you’re watching have a suspiciously high rate of visible brand names? Are your headphones reminding you that you haven’t yet bought that new thing that everyone’s talking about? If so, there’s a good chance that the song is a CM single, an advertisement song for a product or service. Companies in South Korea put idols’ popularity to good use and hire them to promote products for them. We’ve collected 10 of our favorites for a little product placement parade! Fair warning: try not to spend all your money on your favorite idol’s product — save some for whatever they’ll be promoting next year, too.
Using well-known faces and voices to promote a product is a genius move in itself and adding idols into the equation creates the perfect storm of chart-topping music that everyone will hear, idols that hoards of fans look to for fashion and lifestyle inspiration, and a product that has now entered the minds of an entire target audience.
2. Big Bang and 2NE1 for LG Lollipop — “Lollipop”
I don’t think there is a single color that didn’t make an appearance in Big Bang or 2NE1′s wardrobe. ”Lollipop” was 2NE1′s first appearance! Big Bang later released “Lollipop 2.”
1. (A metric ton of idols, so we listed them below) for Lotte Duty Free — “So I’m Loving You”
Featured: Hyun Bin, JYJ, Big Bang, Choi Ji Woo, Song Seun Hun, 2PM, Kim Hyun Joong, and Jang Geun Suk
Lotte Duty Free broke out the big guns for this one — who could refuse anything promoted so earnestly by so many good-looking people?